About Us
An artisan chocolatier for over 25 years, Carl Pelletier returned to his roots in 2008 to found Couleur Chocolat in Sainte-Anne-des-Monts. Located between the sea and the mountains, we create fine, unique, and delicious chocolates, inspired by the Gaspé landscape that surrounds us.
A committed team, a shared passion.
Surrounded by a passionate multigenerational team, we work every day to offer quality products, carefully crafted in a humane and artisanal spirit. The welcome we offer our customers is as important to us as the taste of our creations.
A solid and creative succession
Today, the next generation is firmly in place: Paule (Carl's daughter) excels in management and sales, while Pierre-Luc stands out in production and visual creation, particularly through our chocolate sculptures. Together, we are growing Couleur Chocolat with authenticity, creativity, and heart.
Recognized know-how
Since 2019, we have had the privilege of being recognized as ÉCONOMUSÉE® du Chocolatier, a distinction which highlights
our craftsmanship and our commitment to bringing to life
chocolate traditions.
A committed company
Beyond our passion for chocolate, we are fully
invested in local and sustainable development.
We are members of Gaspésie Gourmande, a network that promotes regional local products.
We are part of Fourchette bleue, which highlights good practices related to sustainable marine resources.
We are also members of Tourisme Gaspésie, helping to promote our beautiful region.
And since 2024, we have been proudly GreenStep certified in sustainable tourism, a recognition of our concrete efforts in environmental responsibility.
Mission and values
Our mission is to create unique fine chocolates in the Gaspé,
without compromising on quality, for everyone's pleasure.
Quality of work well done
Commitment to excellence and professionalism at every stage of production and operations.
Anchored in the territory
We are connected to the Gaspé, the Gaspé connects with us. Its influence is omnipresent here.
Respect and collaboration
Consideration, fairness and recognition for one's work team, environment and community.
Company History
2008
Chocolate Color Foundation
2011
Winner of the Business of the Year award at the Theodore gala of the Haute-Gaspésie Chamber of Commerce
2012
Creation of the first box of forest chocolates
2013
Winner of the Business of the Year award at the Theodore gala of the Haute-Gaspésie Chamber of Commerce
2014
Paule took a break from university and came to Sainte-Anne-des-Monts to recharge her batteries. She's still there today! She discovered a passion for entrepreneurship.
2017
Creation of the Inspiration Gaspésie tablets
2019
Inauguration of the Chocolatier's ECONOMUSEUM®
2019
Creation of the second box of forest chocolates
2019
Appearance on the show L'épicerie, the great food magazine on Ici Radio-Canada TV
2020
ARTISAN AT WORK AWARD – Tourism innovation, for our Chocolatier ECONOMUSEUM®
2021
Winner of the Gaspésie Gourmande Excellence Award
2023
Couleur Chocolat is celebrating its 15th anniversary and, for the occasion, is developing its Or Noir® under the Mer et Montagnes collection.
2025
Création du troisième coffret de chocolats forestiers
Our commitment to a sustainable future
At Couleur Chocolat, we believe it's possible to melt hearts without melting the planet. That's why we signed the commitment to sustainable tourism by 2030.
Concretely, this means that we:
- Let's set clear and measurable sustainability goals
- Let’s structure and communicate our responsible actions
- Let's manage our residual materials according to the 3RV hierarchy (reduction, reuse, recycling, recovery)
- Let's promote energy efficiency and sustainable transportation
- Let us actively contribute to the vitality of our region
- We offer a healthy, human and stimulating work environment to our team
As the World Tourism Organization points out, sustainable tourism takes into account its economic, social and environmental impacts.
BIGGER: Our mission: to offer you chocolate pleasures that make sense. Because every little bit counts.
