The economusee

Couleur Chocolat became the chocolate maker's ECONOMUSEUM® on June 18, 2019. An ECONOMUSEUM® is a business that showcases artisans and their traditional trades by sharing their know-how with visitors. Couleur Chocolat is the first Economuseum to offer a virtual reality guided tour, an immersive 8-minute activity that allows visitors to discover the world of Carl Pelletier. Windows have been installed between the kitchen and the boutique, to bring customers closer to the chocolatier. Customers have a front-row seat to observe the chocolate-making process.